Over the last two decades I have witnessed many changes in the hearing aid profession. Twenty years ago, the resources of technology in our industry were nonexistent. In the good old days there were no computers to assist us, no digital hearing aids, and no automatic signal processing - just simple hearing aids and of course people with real problems due to their hearing loss. Through the years the hearing aids have changed but the people and their problems have not. Their feelings of frustration, isolation and helplessness remain the same. Today more than ever the consumer is sovereign. At Clarisound we are big believers in listening to our customers and embracing the great deal of trust they place in us to ensure a successful result. We have a moral and professional responsibility to ensure that people get the very best advice from us and that we commit to working with them to optimize any solution we may provide - it's our core responsibility to help them understand the nature of their problem and what is being done to help. Thus, my message to my colleagues is simple: When a customer enters one of our centres, we are to treat them the same way we would one of our own family members. It is important to note that we are very careful about the hearing aids we select to offer to our customers.We are independently owned and as such are able to select from a wide selection of manufacturers - so we make them work for our business and as a consequence our customers business. This means that we select only those manufacturers that can provide the latest in technology as well as reasonable pricing. Rest assured at Clarisound your hearing is as important to us as it is to you.