New Year, New Technology for Hearing Aids
If you are recovering from Christmas and New Year festivities, feeling slightly heavier from eating and drinking, then now is the time to get back into shape. Whether you had a quiet festive season or you went out to parties or on a short trip the time you spent is always more enjoyable with good social interactions. If you weren’t able to hear your family, friends or colleagues properly then you should get your hearing checked, as soon as possible. If you, or your loved ones, experienced hearing loss during, or before, Christmas and New Year, then now is the time to find good hearing care solutions.
The Cocktail Party Effect
Speech-in-noise has been a hot topic in auditory neuroscience for some time. The ‘Cocktail Party Effect’ refers to your brain’s ability to tune out background noise when listening to a friend or colleague at a noisy party. There are many scientists around the world working to improve hearing care solutions. Dr Andy Simpson, a global leading scientist, has been working to combine auditory neuroscience and artificial intelligence (AI) together for new ways to approach the speech-in-noise challenge. Dr Simpson has been focussing on raising the big questions about hearing aids in the context of noise exposure. Citing The World Health Organization’s recommendations on noise exposure, Dr Simpson is working on possible roles for AI to make hearing devices safer by using AI to prevent unnecessary amplification of background noise.
https://youtu.be/BV-7aWJImXk?t=13
Good New Hearing Solutions
Noise makes it hard to hear people talking to you and noise induced hearing loss is also very common. Listening to high sound levels for long periods of time can result in permanent hearing loss. The fundamental purpose of a hearing aid is to amplify sounds to high levels that you can hear, and this often means noise. A typical hearing aid fitted should provide you with a modest gain of 40 decibels (dB). If there is no noise reduction at all in the hearing aid this means that sitting in a coffee shop with a typical background noise level of 75 dB will result in a sound level in your ear of 115 dB of background noise. This translates into a safe exposure time of less than one minute per day. But a hearing device driven by AI allows you to hear speech clearly whilst reducing 75dB of background noise to absolute silence and extends your safe listening time considerably.
A new year means many new things including more, new advances in hearing aids and good hearing care solutions. If you, or your loved ones, have been experiencing hearing loss then drop in to Clarisound for a free hearing test. Our professional audiology consultants will be happy to advise you on good hearing care solutions and the latest advances in hearing aids technology.